Category: Fun Stuff

Superbowl Sales or Bust

Saturday, January 31st, 2009

One of the reasons I watch the Superbowl is the commercials. It’s not the only reason, but it’s fun for a marketing professional to witness the commercials that are paying the big bucks. I think it’s great that the Superbowl can demand such high prices for the ads, but I always wonder if it really is worth it.
I’d have to say that some good commercials during the Superbowl have influenced some purchases. Last year was a bit of a bust, but I’m hoping this year will be good.

My favorite so far is Miller’s ad campaign. Miller is advertising the fact that they will be advertising during the Superbowl. The catch is… it’s only a one second commercial. What would you do in a second that cost $100K? Will it be remembered, or will the commercials leading up to it really be remembered? Will anyone truely buy that beer over another because they saw the ad? You tell me.

Miller’s Commercial for Miller’s One Second Commercial