Category: Marketing

Taking it to the Streets… of Chester.

Thursday, July 1st, 2010

For 10 years Chester NJ has held one of the best car shows in the Morris County area. For the second year in a row, we were asked to illustrate and design the promotions for the Cruise’n Shop Car Show. Being fans of classics and hot rods ourselves, we were excited to take the project on again. (more…)

The Secret to Our Pricing

Monday, June 21st, 2010

I feel bad for companies trying to price out web sites and print promotions these days. The pricing they are getting is all over the map. So many companies come to us after trying one or two of these cheap methods to get their work done, and after seeing the result, they ask us to do it right. Unfortunately at that point, they are way over budget. Ironically, had they gone with us in the first place and done it right the first time, they would have saved time, money, headaches and – best of all – gotten better results. (more…)

Coconut Can Animation Script

Monday, May 17th, 2010

Besides our normal load of client related work, we’ll often kick around ideas at the office. Funny products, promotions, ideas for websites… and in this case a script for a potential animation. Our concept was to create a story and animation where an overly excited boss pitches and obviously ridiculous idea to his marketing manager.

Brewing Up Promotions

Tuesday, April 27th, 2010

We’re very excited to show off our latest design! We created promotions for a symposium called “Brewing the Perfect Prototype”. The symposium is sponsored by Cimquest, IDSA and Core 77. The final pieces consist of a postcard, an email template and web banner ads. Paul Kiesche Design was involved from the very beginning, as we helped come up with the concept, writing and design of the pieces. (more…)

Sitting on the Social Media Fence?

Thursday, April 22nd, 2010

It is a major understatement to call the social media landscape immense. Millions of people, even in conservative estimates, use Facebook, Twitter, Flickr and the many other types of social networking sites. Facebook’s user-base alone currently outnumbers that of the entire United States. Inevitably, those kind of crowds are going to draw the attention of businesses looking to get their brand message across, as well as “experts” who proclaim they know best about how to do that.

Lessons Learned: Nothing Less than Perfection

Tuesday, April 20th, 2010

I’m starting a new series of posts called “Lessons Learned”. The series will share some advice based on the lessons I’ve learned as a business owner over the years. I think we all need reminders of the lessons we learn and I hope this can help save you future headaches.

Lessons Learned Series
1. Nothing Less Than Perfection
With this economy clients are demanding lower and lower pricing. I don’t suggest it, but you can decide to lower your pricing if you really want or need the work. However, don’t make the mistake of thinking you can spend less time on the project or lower the quality of your work to compensate for the lower rate you are receiving.