Category: Marketing

Dinner with Professionals

Wednesday, March 3rd, 2010

Back in January, I set up a casual dinner event for marketing professionals through New Jersey Young Professionals (NJYP). The event was in Florham Park, NJ. 16 professionals showed up and the event was a big success! I decided to make the event every two months. So yesterday March 2nd we had our second event and I was happy to also invite New Jersey Professionals.


Rock Bottom Brand

Tuesday, February 9th, 2010

Wow, it’s really bad when your product is so bad you need to admit on national commercials and then chase down people that said it was bad to try and prove to them you changed. That’s what Domino’s has done in their latest advertisements.


Ensure your project is printed right – use a designer

Friday, February 5th, 2010

Attempting to cut costs, more and more clients are deciding to handle the printing themselves rather than going through their design company. This is very unfortunate as it’s causing printing issues such as communication confusion, loss of quality, and added costs of redoing print runs. To help you understand why print management is important, we put together a list of five reasons you should let your designers manage the printing.


Why We Don’t Make Speculative Presentations

Thursday, January 21st, 2010

Creative Business created this letter for companies like mine to use. I think it is really well written should be shared. We use this as our policy.


Selling a Graphic Design Company

Wednesday, December 16th, 2009

I named my company Paul Kiesche Design knowing full well it would be very difficult to ever sell or pass on my company. I did that because I have no intention of ever doing so. However, many graphic design companies are looking to sell.

Recruiting Members

Friday, December 4th, 2009

We’ve been creating a bunch of promotions for HCBA’s (Histic Chester Business Association) events recently. Well instead of promoting their events, this time we’re promoting the organization. We designed an invitation and application to solicit membership in the organization.