Category: Marketing

Do Awards Matter when reviewing a service provider?

Friday, February 29th, 2008

Every Year my company enters award competitions. We do very well, winning many awards, most of which are very industry specific.

The awards help motivate the design team and they help honor their efforts. The awards establish the company as an award winning company. The awards also help honor the clients efforts and makes them happy.

These awards are typically very expensive and this money could be spent on marketing or other sales efforts.

As a prospective buyer, does it make any difference from the purchasing perspective if a design company has awards or not and which awards those are? Does it sway your decision? Does it help establish a trust or sense of quality?

Let me know, thanks!

Location, Location, Location?

Wednesday, December 19th, 2007

How important is location when choosing a service company?

Paul Kiesche Design located in Northern New Jersey and most of our business is generated in NJ. It doesn’t seem to matter if it’s Northern or Southern Jersey, as long as we are in NJ. Location seems to be a major factor in our client’s decision for choosing a design company to work with. Although, there is the other portion of our clients who are all over the US and even overseas. Location does not play a part in their decision for using a design company. They care more about quality and reputation.

Location helps, but it isn’t everything. It allows for easier, more cost effective face to face meetings and accessibility. But, with today’s communication options, there is no reason location should play such a strong role. But, because location does seem to play an important role, our marketing has become location centralized and we’re even considering creating multiple locations.

I’d like to hear other people’s feedback. What are your thoughts? How important is location when choosing a service company?

– Paul Kiesche