Do Awards Matter when reviewing a service provider?

February 29th, 2008

Every Year my company enters award competitions. We do very well, winning many awards, most of which are very industry specific.

The awards help motivate the design team and they help honor their efforts. The awards establish the company as an award winning company. The awards also help honor the clients efforts and makes them happy.

These awards are typically very expensive and this money could be spent on marketing or other sales efforts.

As a prospective buyer, does it make any difference from the purchasing perspective if a design company has awards or not and which awards those are? Does it sway your decision? Does it help establish a trust or sense of quality?

Let me know, thanks!

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