Building the Brand

December 22nd, 2011

We couldn’t wait to show off the new logo, website, business cards, letterhead and envelope that we designed for Foreman & Gray, a NJ law firm that represents individuals and businesses in the tri-state area. This is a great example of how the team at Paul Kiesche Design can help a business to establish a consistent brand identity.

We presented several logo designs to Foreman & Gray and they ultimately chose one to represent the strength, stability, structure and perspective that they offer. The logo features customized typography with an emphasis on the letter A for attorney. The style, shape and colors of the logo are carried forward throughout the entire website, which gives it a consistently strong feeling. The new site introduces the attorneys, provides testimonials, a detailed explanation of services and several ways to contact the firm. A J-query carousel of images on the homepage enhances the site with movement and layered content.

PKD designed the stationery to include the logo and complement the website with a slightly more conservative look and feel. The two-color, two-sided business cards and other stationery were printed on a high quality Cougar paper.

Here are some images of the designs in use. Be sure to check out the website at and post your comments below!

foreman and gray logo design

foreman and gray website design for law firm in NJ

stationery design for nj attorney


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