Branding “CVT Live”

April 3rd, 2014

Cimquest turned to PKD to develop an appropriate brand name for its newly launched live virtual training program, as well as design a corresponding logo to support this new initiative.  The program was developed as a value-added experience & educational toolset for existing 3D printing software users, with specific emphasis on the Mastercam & SolidWorks product suite. Users would now be able to advance their 3D software skillsets and expertise virtually from the comfort of their own home or workplace.

After conducting extensive research & internal brainstorming sessions, PKD crafted several names for the program that were each engaging, memorable & fully unique to Cimquest.  Upon sharing these options with Cimquest, the winning brand name was determined:
“CVT Live” (CVT = Cimquest Virtual Training).

Here’s the logo we designed to support the real-time, technology-driven nature of the program:


Let us know what you think!


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