Location, Location, Location?

December 19th, 2007

How important is location when choosing a service company?

Paul Kiesche Design located in Northern New Jersey and most of our business is generated in NJ. It doesn’t seem to matter if it’s Northern or Southern Jersey, as long as we are in NJ. Location seems to be a major factor in our client’s decision for choosing a design company to work with. Although, there is the other portion of our clients who are all over the US and even overseas. Location does not play a part in their decision for using a design company. They care more about quality and reputation.

Location helps, but it isn’t everything. It allows for easier, more cost effective face to face meetings and accessibility. But, with today’s communication options, there is no reason location should play such a strong role. But, because location does seem to play an important role, our marketing has become location centralized and we’re even considering creating multiple locations.

I’d like to hear other people’s feedback. What are your thoughts? How important is location when choosing a service company?

– Paul Kiesche

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