We recently helped brand stndrd, a new furniture company located in New Jersey, with a new logo and stationery. stndrd creates original, high quality, modern hardwood furniture. All of their furniture is hand-crafted primarily of solid hardwoods.
The S shape in the symbol is reflective of the simple form and modern look of the furniture. In addition, we created a custom simple modern font for the logo. The accent of orange ads some excitement and life to the logo and also compliments the wood product. The concrete texture on the stationery creates a contrast to the wood and ads a modern feel.
Below is the business card and letterhead designed for the brand. Following that are a couple photos of the furniture stndrd designed. See more on their website www.stndrdfurniture.com. Comment below and let us know what you think.