Paul Kiesche Design created comprehensive advertising, promotions, collateral and branding that included original design, illustration and copywriting. The design and concepts of each piece conveyed an established, pre-collegiate, intelligent, interesting, sophisticated, informative and fun image. Illustrations in a comic strip style, were used in the adverising to grab attention. All the concepts established the same consistent message regarding Hillel Yeshiva as a pre-collegiate option for schooling.