Johanna Foods launched Earth Wise Beverages, a new line of juice beverages. Paul Kiesche Design was hired to design the web site for the new brand. The objective was to create a site that would attract the attention of their consumers. The design surrounds the new products in a natural environment, which helps reflect the natural fruit juices in the product and the eco friendly packaging they use. Paul Kiesche Design created a hybrid Flash and HTML site full of action and extras. The site was written to educate consumers of the brand and inform them of health benefits. In addition, features like fun facts, polls, computer wallpapers and even a coloring book all help to keep viewers engaged and informed about the Earth Wise brand of juice.